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The launch of Milk from our UHT Sèvre & Belle Farms!

Friday September 25, we had the pleasure of holding a few press briefings for the launch of our UHT milk. Our President, Mr. Patrick Roulleau, producers as well as the CEOs and directors of partner stores were present.

La Nouvelle République des Deux-Sèvres devoted an article to us on the launch of our UHT milk and its marketing in the Poitou-Charentes region. “Milk from our Farms” under the Sèvre & Belle brand is now on your shelves!

We have developed a carton of UHT semi-skimmed cow's milk to “meet a demand from local businesses” and “bring additional value to our producers through a new range of products”.

This project is in keeping with the times and meets consumer expectations.